Weblog Article#1: A Web Awash in Liquor Ads, Promoting Moderation

Name: Wendy Cheng (49712053)
Reaction Article #1
Date: 03/13/2009

Weblog Article#1: A Web Awash in Liquor Ads, Promoting Moderation

My Reactions:
When I finish reading the article, I feel surprised. Even advertisements which can see everywhere in our life has play a special role. It’s hard to believe that two contrast thoughts can be connected. General speaking, the intention of advertisements is to urge consumer to buy alcohol. However, advertising about drinking responsibly make people drinking in moderation.

The campaigns which describes in the article not only use modern technology but also the emotions between human in order to encourage people take care of their own health. The article highlights the importance of responsibility and making correct decisions. People who like to drink need to prepare themselves to lose their health. Therefore, when they see alcohol ads and the warning with them, they may think deeply before they purchase wine. The article also gives many examples that emphasize the influence on the campaigns. I’m impressed by the example that even cell phone users can send themselves text messages intended to reinforce a moderation mode. The whole campaigns are another better way to persuade people into stopping drinking alcohol rather than forced way like penalty.

In my opinion, alcohol abuse is one of serious problems of society. People should make effort to prevent the problem from getting worse. The major marketers who join the campaigns are willing to think more about health instead of their profit. Both people and participants of campaigns can all benefit from the reminder to think before drinking. Although there are few disadvantages about the campaign, alcoholics may not respond to it because it doesn’t have legal sanctions. Therefore, the campaign may not be effective in Taiwan. In conclusion, the most important method to solve the problem of excessive drinking is will power of people. (287 words)