Reaction Article #5: Economy sounds warning for festivals

Name: Wendy Cheng (49712053)
Date: 10/31/2008
From: BBC NEWS

My Reactions:
According to Simon Atkinson in “Economy sounds warning for festivals,” the industry experts have found that festivals which held in each countries start to decrease mainly because of the global economy decline. For example, unemployment and lack of investors are prone to cancels of many smaller as well as medium scale events. Moreover, the budgets for festivals are forced to cut back as costs are going up, including fuel prices, power and haulage; nevertheless, ticket prices can’t be put up. It is a hard time for entertainment industry now. The phenomenon is considered to have both advantages and disadvantages. Some experts think optimistically that the downturn will restore balance while the others warn it will make festivals face an uncertain future. The most important way to prevent the recession from getting more serious is that each festival has to respond all customers’ needs.

As far as I am concerned, the article analyzes this problem narrowly. The situation has happened in Taiwan recently. People begin to get tired of so many festivals that are almost alike. In short, the worse economy situation countries get, the worse income will entertainment industry has. Most people will save their money for necessary things such as food instead of entertainment if the economy declines seriously. In my opinion, every festival should have their own features in order to attract consumers. After holding the events, promoters have to make improvements on defects. By doing these things, I believe that festivals will prosper again and people will receive more quality life during economic downturn.

Taiwan government should take measures to help the industry as well. It can give more subsidies to make festivals get better. In conclusion, festivals should be changed so as to fit their customers. (290 words)